“The What” brings full flavors every single time you turn on the stove. Starting with the on point grind of the Smokey, Earthy Annato pepper, hint of Cumin, Molasses and dehydrated goodness including Onion and Garlic this all purpose Rub that is damn near a marinade. I tell you what birthed from the collision of outdoor cooking and Latino roots it is perfect with a little lime and fresh garlic for any Seafood, Poultry, Steak, Alligator, Camel. Seriously its versatility gives you the creativity it takes to cook. (Yes again this is off the hook on corn!!)